When we speak about personal branding sooner or later we start talking about content marketing. But what it actually is?
In simple words content marketing is solving marketing tasks with content.
It is about creating and distributing useful, relevant content to attract and engage your brand’s target audience.
It is also a great way to promote your brand awareness!
Consumers want to feel connected to a brand that aligns with their identity. By putting effort into producing content that serves a purpose to existing and potential customers, delivering valuable advice can develop and nurture relationships.
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