Personal brand vs. Personal branding
We speak a lot about personal brand, but what's the difference between personal brand and personal branding?
Personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies,
actions and/or achievements within a community, industry, or the marketplace. So, basically it's what is rooted in the minds of people.
Personal branding, on the other hand is the conscious and intentional effort to create and influence public perception of an individual by
- positioning them as an authority in their industry,
- elevating their credibility
- differentiating themselves from the competition.
In other words, it's an effort to communicate and
present your value.
So it's our responsibility to communicate it in the way which is suitable for your audience!