The core of brand
One way to look at the core of the brand is the following:
1) Heads and Hearts - which represents our values and basic beliefs as well as our vision
2) Proof of pudding - these are external factors that influence your brand. How the world around you perceives you.
3)Walking and Talking: this section is best described as the personality of your brand. How do you engage with others? How does your organisation act? What is the tone of voice you wish to use?
Try to analyse your personal brand from these perspectives!
To read more: https://medium.com/.../branding-for-success-a-practical...